Google Store X Nest, aka “The Daily Special”

Insight

Google Store and Nest products have seen a shift in consumer behavior amidst COVID, we saw an opportunity to reframe

Nest products as familiar solutions in this new normal.

Idea

To help people better navigate their new at-home-normal, we built 30 days of daily flash deals on the Google Store that leveraged real-time search trends to create hyper-relevant and contextual display, search and video, while also bringing commerce to the places people flocked to during a pandemic: their social feeds.

Why this matters

We had a goal of getting people to visit the Google Store and buy Nest products.

Role

Creative producer across $30M media campaign.