About

Insight

Pixel is a global brand with global needs. We needed a solution to serve these needs for regions US, EMEA, APAC and CA in digital.

Idea

Built a creative style guide and a living feed for digital, so regions could build creative that was unique to their region.

Why this matters

By using the live creative development feed, we were able to adapt the copy (translations) a relatively seamless way, allowing the creative to be localized for that region. This process ensured regions stayed on brand for each campaign.

Role

Creative, Strategy and Producer